Lasting Images

Elon Musk, the master salesman of our times, has found the perfect implement for making science sexy and evocative to everyone: a Tesla Roadster. Without a human element, even the fiery eruptions of a rocket launch can start to feel repetitive, especially in our present age of instant access to the spectacular and otherworldly. So Musk is saying, how about a glossy red electric supercar to reignite imaginations? The Falcon Heavy’s successful launch propels the dream into a new orbit. Plans include building a new space station above the moon, carrying new telecom or spy satellites, and shuttling people to deep space destinations. Last February SpaceX said it intended to send two private citizens on a trip around the moon, possibly as soon as this year. In the meantime, the Roadster will be ploughing its lonely course through space.

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